The Hat Bar at The Mercantile Ouray is the perfect one-of-a-kind experience for your time in Ouray, Colorado.

You choose your hat, then we help you customize it with a curated selection of hat bands, feathers, pins and more. We also do custom branding and hand-lettering so you have a hat that’s truly personalized for you.

How it Works

Step 1

Choose a base hat. Try on as many as you like, and let us know if you need assistance with sizing.

Vegan Suede - $70

Straw or Palm - $80-$100

100% Wool Cashmere - $170

Kids Styles - $50-$55

Step 2

Select your add-ons.

Ribbons: $10

Hat Bands: $40-$190

Feathers and dried florals: $5-$40

Pins: $12-$60

We are happy to offer suggestions if you would like.

Add-ons priced à la carte as marked, $5-$190

Step 3

Choose your branding.

$10 per iron branding character (wool cashmere, straw, and palm)

$15 per hand-burned wildflower segment (vegan suede)

$10 per hand-burned initials or date (vegan suede)

Step 4

Watch your hat being assembled and branded, and enjoy your very own custom-made, one-of-a-kind hat from Ouray!